Figure 4-9 shows how cognitive theorists … Change ), You are commenting using your Google account. (Bray, 2008). The relevant evidence from three phases of consumer behavior is reviewed here: pre-decisional determinants of product preference, post-decisional determinants of product preference, and information seeking behavior. (2006) “Consumer Behaviour Knowledge for Effective Sports and Event Marketing”, Taylor & Francis, New York, USA. Specifically, according to cognitive approach environment and social experiences provide individuals with abundant information to be processed, and the outcome of information processing results in individuals behaving in certain ways as consumers. The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to … Consumer behaviour is “how buyers think and behave when making purchasing decisions.” (Blythe 2005 p.45). The key to positioning is to find a niche – an unsatisfied need – that is not occupied by a competing product or brand. To conclude Cognition is the logical process by where a consumer decides on their impulse to purchase a product dependent on influences from external factors, and this can be supported by the following “a sophisticated integration of various social. Example: Consumer attitudes influence purchasing behavior, where cognitive theory comes into play. This approach has evolved from the recent work of several cognitive-behavioral researchers--most importantly Meichenbaum (e.g., 1977). Kendra Cherry. CONSUMER AFFECTIVE SYSTEM CAN RESPOND TO THOUGHTS PRODUCE BY THEOR COGNITIVE SYSTEM, . General theories and models. May 2, 2016. Firstly we must decipher what is Consumer Behaviour? It’s fascinating to see the clear connection between psychology and business, that I grew the urge to write about it. cognitive arousal consumer behavior. facebook; twitter ; Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. CONGNITION: