When rolling out price increases to tenants at your facility, you can sort tenants into more than just unit and price groups using tenant logic: Delinquent tenants tend to be most tolerant of price increases. Energy costs increase. If no new storage units are built in a city, occupancy at existing facilities will increase. Nitzberg warns against going toe to toe with the dumpster in the name of a small rent increase. Jana Haecherl Nobody likes price increases. I’ve also learned that several smaller cities intend to cap storage facility construction. They pay way more per month than a typical tenant in fees every month, and they still don’t move out. In 2011, only $241 million was spent on mini-storage facility construction. Your oldest customers choose to stick with you and (hopefully) they dutifully pay their bill every month. Explain to them the reasons why it is a necessity in self storage. Upstairs and indoor tenants are more tolerant of price increases than drive-up tenants. Young Entrepreneur Council (YEC) is an invitation-only, fee-based organization comprised of the world's most successful entrepreneurs 45 and younger. But consistent rental rate increases are a necessary part of a successful self storage business model. Furniture self-storage costs. Survey results released by the Self Storage Association show that self storage units are rented by 1 in 10 U.S. households. ... We used to have a yearly price increase and were proud of it. Click the image below to get our FREE guide for new storage owners with everything you need to know to start your search for self storage technology, security, and more! Find what works for your business and stick to it - consistency is key with rate increases. You can raise rates on indoor units more often than drive-up units and suffer fewer move-outs. Started at $110.00, then after 6 months became $160.00, now May 2019 it is $204.00. You don’t need to explain all of the reasons behind the increase - your tenants don’t need to know about your occupancy, and they likely don’t care anyway. SelfStorage.com has 237 storage facilities in Tigard. For your facility, raising rates for all tenants once per year might be just perfect. Read on for tips on nailing the details that will make your rate increase go a lot more smoothly. Car washes are This means, of course, that not everyone’s rent needs to increase by the same amount or the same percentage. Inflation makes supplies more expensive. Easy Storage Solutions provides web-based self software for small & medium sized operators in the self storage industry. self-storage consumers. In addition, storage facilities may not provide the same amount of sales tax and other revenue as alternative commercial or industrial construction. In response to this trend, for example, my company is seeking to unlock supply benefits that decrease prices for the consumer. Plus, their space will soon be occupied by someone who is happy to pay you full price. Home > Rental Services > Storage Unit Rental Cost. The logic here is simple: people don’t want to load boxes and sweat all weekend when it’s a sweltering 100 degrees in the middle of July. For my company, that industry is self storage, composed of small facility operators and a handful of big-name players that dominate the market. In this case, you’ll want to be sure to time your increase with a noticeable improvement to the property like a new, modernized gate, a freshly painted parking lot, or bright, beautiful landscaping. Financial Independence In 3 Years Instead Of 30? They will just shoot you an email that your space rental increase. On the other hand, it costs them nothing to complain to you about rent increases - and as the old adage goes, “if no one is complaining, you probably didn’t raise rates high enough.” For the few long-term renters who do decide to move out immediately after a rent increase, know that it’s likely they were already planning to move out and your rate increase just spurred their action. Between digital ad spend, SEO and storage aggregators, there are many opportunities for storage units to be found and researched online. Students are less tolerant of price increases than non-student tenants. But don’t let this discourage you - if your marketing is on point and your rates are competitive, you’ll fill that space in no time. Our self-storage space, expertise and services help you to organise your items efficiently, and utilise your personal space to the max. Industry ownership is fragmented, with 18% of facilities owned by the six largest public companies, 9% owned by the next top 100 operators (minus the REITs), and 73% owned by small operators. Renting a storage unit is a great way to store unused, but needed, items. Likewise, storage facilities can increase their prices due to the lack of new competition, effectively creating a monopoly in their local communities. There are currently an estimated 58,000 self storage units in the U.S. If you’re planning on doing consistent rate increases once a year, consider implementing them during a time of the year when moving out is inconvenient for tenants to discourage those who are grumping about the price and thinking about leaving from taking action. '” He recalls a Self-Storage Association study which found that the sector’s single biggest competition was the dumpster. If you haven’t been doing regular rent increases, the first one will be most jarring to your long-term renters. You can either get a storage unit with electrical hookups, climate … Sugarman: Touchless rentals, remote operations … Additionally, while some believe millennials will use storage less than previous generations, data from Marcus & Millichap’s “2018 U.S. Self Storage Investment Forecast” suggests they will continue the demand trend as they still, although slightly later in life, are forming families and accumulating material possessions. You can help managers deal with complaints by prepping them far in advance and offering best practices and real life calls as examples of how to deal with a difficult customer who objects to the rate increase. Your rate is locked in and will not increase within your first year. Minus first month promotions and such, you never want to ask current tenants to pay an increased rent rate without first adjusting your web rates to be the same price or more. Despite being a mature industry, self storage is experiencing innovations and growth that continue to make it a worthwhile investment and an interesting area to do business. America's Top Givers: The 25 Most Philanthropic Billionaires, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, New Online Fashion Brand Aims To Get Eco-Friendly Clothes From Factory-To-Closet At Affordable Prices, How The Woman Behind The Monopoly Game Lost Out On The Billions It Generated, How This Entrepreneur Digitally Transformed Her Business And Helped Her Customers Generate $2.1M In Revenue, Eight Important Ways To Promote Inclusion And Diversity In Your Workplace, Small Business Debtors Get A Boost With Amendments To The Bankruptcy Code. First, you’ll need to iron out all the nitty gritty details – when to increase and by how much, which tenants’ rates to increase, how to inform the tenants, how to handle the potential flood of complaints, and of course how to maintain your sanity while politely responding to any furious phone calls. Always greet your customers with open ears and a smile on your face, and think of ways to show your customers why you’re worth the rent increase. Don’t forget about seasonal renters, either - if you’ve got a guy who stores his boat with you every winter, consider giving him a (slightly discounted) managed rate for his loyalty and willingness to come back to your facility year after year. But if you put in the time and effort, you can increase your rapport with your customers and reduce the number of unhappy callers later on. The good news: your tenants probably already understand this concept, too. If you realize a particular method doesn’t work for you, you can try something else next time – and when it comes to rate increases, there will always be a next time. And it is second time they raise rent $10. Thanks for reading! Whether you’re renting an apartment, parking space, storage unit, or acre of farmland, there’s just no way around rent increases for your space. Long-lasting, ... A “Rent with me, use this truck for free” or similar slogan can be particularly effective. Increased supply may result in lower unit rental prices as storage operators compete to fill their units. Without any note. Storage Space for Rent If you’re raising rent for ten customers all paying $50/month and you expect one tenant to leave because of the price increase, plan to make up the loss in the new revenue from your remaining nine tenants. |9 min read. It’s likely that they simply shopped for the cheapest rate they could find. You’ve got the perfect facility and a beautiful truck your customers love. What can I do? It costs tenants a big chunk of time and money to move out - they’ll need to get a moving truck or friend with a pickup, and take time out of their busy schedule to lift heavy boxes and sort through stuff before trashing or selling. ft. per month in high population markets. If your 5-by-10 units are only $60 per month, the same percentage would be a $3 increase. Energy costs increase. Always gauge the customer reaction, the retention rate, and the net increase in revenue. The decision cited a lack of space, displacement of businesses that produce high-quality jobs and a negative impact on the aesthetics of the city for the enactment of the law. Today, if you just have one price increase per year you are either (1) having big jumps in rental … Every storage facility is unique, so it might be difficult to know the best way for you to approach a price increase until you’ve actually done it. Self Storage rent increases are becoming harder to evaluate in the market for small investers with the number REITs using the demand marketing model. ... Increase Visibility. Your rate increase should be high enough to make up for lost tenants due to rate increases. Marketplace Networks: A Solid Advertising Attribution Opportunity, Navigating Google E-A-T For SEO Success In 2021, When Gatekeepers Become Allies, Everybody Wins, less and less popular, which will free up garage space. Give them at least one month to budget for the new expense and gently remind them of the new rent with a friendly text or email a few days before rent is due. As disruptors continue to emerge, stagnant industries, including that of self storage, will be forced to shift, adapt and innovate, creating a better experience for the end user. Plan a charity event or host a fun, on-site event of some kind (like a barbecue or wine tasting!) Accordingly, people will either use that space to store their own items, thereby reducing the need for an expensive self storage unit, or they will rent out their empty garage space to others online. Typically, the smaller the space, the less tolerant the renter is of a price increase, and students usually rent small spaces like 5’x5’s. If you liked this blog post, you may also like: The complete guide to offering move-in trucks, Homelessness + self storage: How to be compassionate while preventing live-in renters, and A 4-step guide to attracting the college student market. How Much Does it Cost to Rent a Storage Unit? Every storage market is different, and what works for the storage facility down the street might not work for you. Population increases and more people need a space to call home. Always remember your basic customer service skills and remain calm when talking to customers. On average the smallest units, for example a 5x5, can be rented for as low as $65/month while the larger ones, like a 10x20, can cost upwards of $135/month on average. The UK Self Storage industry is one of the biggest in the world, coming second only to the US helped popularised with hit TV shows such as Storage Wars.Surprisingly, British residents rent 9 times more storage space than the Germans, and 4 times more than the French, causing a serious boom in the UK’s self-storage industry. Use these 5 easy tips to rent more self storage units. Guidelines for Self-Storage Rent Increases: Frequency, Amount and Notifying Tenants. Of course, 7% might not be the right amount. What long-term changes do you expect to see in the self storage sector in a post-COVID-19 world? While that was likely only one small part of the various cost increases that led to your decision to increase rent prices, it is the easiest for the customer to accept. It’s simply tougher to move out when you have to carry things upstairs or use an elevator, and tenants who rent upstairs feel like they’re getting more for their money with an indoor, climate-controlled unit. Up until now, supply has kept up with demand, with over 90% occupancy rates being typical since 2015, according to the 2019 Self Storage Almanac from Mini Storage Messenger. 4. If they can go on your website and see that new rentals pay more per month than they do, they’ll be a lot less likely to gripe about their rate increase or move out to the facility down the street. View them. Self-Storage Rent Increases: A New Theory to an Old Practice Revenue management is a critical part of every self-storage manager’s job. Buying or building a new self storage facility and not sure where to start? YEC members…. If your facility is enjoying near 100% occupancy, it’s a clear sign that your rates are too low. 1. Still, renters want a clean and dry space to leave their things in. On … Questions about an article? The management software comes with a fully integrated website that allows tenants to e-sign lease agreements, rent units online, and pay their bill via their own online account. Never send out a rate increase letter before you adjust your standard rates to be the same or more than the rent rate you’re asking current customers to pay. The industry standard for price increases is to increase rates every nine months, but many REITs increase their prices more than that. Email feedback@yec.co. 1 in 10 households rent self storage units. Maybe your customer service is way better or your facility has recently been renovated. Personal car ownership will likely become less and less popular, which will free up garage space. Finally, be sure to let tenants know a few weeks before the actual increase so they aren’t blindsided by the sudden increase in one of their monthly bills. Self storage less volatile than other real estate types. Public storage rent goes up every 6 months with no justification. Just like their apartment rent increases from year to year or lease to lease, they likely expect their storage unit rental rate to increase, too. For example, moving boxes, packing materials and truck rentals offer customers a one-stop shopping benefit as an incentive to rent a unit from you. So how do you make the change smooth and stress-free for your tenants and managers? Google’s Remarketing platform is an effective way to bring leads who have left your website back for another chance at closing the deal. A 5x5 foot storage unit … Marketing self-storage facilities have one primary goal, to increase self-storage rental conversion – moving tenants into empty units. Some of these laws are clearly applicable to self storage, some clearly are not, and others are uncertain in scope. Much has been written by the self storage industry about rent increases, and each company handles them differently. I’m confident that homeowners sharing their unused space will become more commonplace as the sharing economy becomes the primary medium of transaction. Imagine the state of transportation and homeownership. Do you need to increase your occupancy rate? Show them that you’re sympathetic and let them know you hate to raise rent. But consistent rental rate increases are a necessary part of a successful self storage business model. Make sure managers know your competitors’ rates, how often they increase rent on average, when their last break-in was, and what makes your facility the better choice. Tigard Self-Storage: With an average price of $121.00, self-storage is more expensive than in Portland. As the competitive advantage of physical location decreases, these online channels provide new opportunities for emerging storage innovators to build upon and disrupt the industry. While this increased supply may temporarily halt rental price increases, many cities around the nation will continue moving to restrict or slow new self storage construction. Expertise from Forbes Councils members, operated under license. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Accordingly, people will either use that space to store their own items, thereby reducing the need for an expensive self storage unit, or they will rent out their empty garage space to others online. So many … Additional resources on rate and revenue management: Revenue management: The short-term and long-term solution to your storage facility's value, 15 metrics every storage owner should be tracking, and How to use your facility's occupancy rates to maximize profits. Traditionally, walk-ins were the biggest channel for new tenant acquisition. Keep in mind, however, that certain customers’ prices are easier to raise than others. New York joins other major cities, including San Francisco, Miami and Charleston, that have similar restrictions, with others likely to follow. They likely chose you because you were the cheapest in town for the first month - and their price increase might spur them into moving out and finding the next cheapest rate. Average costs and comments from CostHelper's team of professional journalists and community of users. Many will complain, but few will leave. Renters don’t want to pay more, managers don’t want to deal with a slew of tenant complaints, and owners don’t want to lose customers who may already be on the fence. One self-storage option that many storage facilities offer is furniture storage. Placing a cap on supply growth while demand continues to increase will significantly increase rental prices in the medium to long term. 2. A graduate of South Dakota State University with a master's in mass communication, Jana enjoys bringing technology, web marketing and industry news and tips to self storage owners and managers. Everyone has a different customer base, a different management style, and a different relationship with their tenants. Editor’s note: This post was originally published in January 2014 and has been completely revamped and updated for accuracy and comprehensiveness. Renters of larger units, for example, will generally tolerate greater increases in their monthly rent in terms of raw dollar amount, while renters of smaller units will generally tolerate increases of a greater percentage of their previous rent. Self Storage Rental Prices. Loyalty matters to your customers. How much self storage should cost. For a small unit, it may only be $10 more per month - not an amount most people would scoff at or struggle to come up with. Rather than requiring the construction of new storage facilities, tenants can rent underutilized space within existing residential, commercial or industrial properties. Now, it takes two years just to obtain the special permission to build. Individuals, families, and businesses can count on us as a reliable one-stop storage solution provider in Singapore at all times. Timing is critical to the success of a self-storage rent increase, especially in todays market. Tenants who came to you on a super-special discount are most sensitive to price increases. Just list the increase amount. When increasing rates, use a combination of good business sense and simple logic to determine who sees price increases first. Tenants in small units will tolerate larger percentage increases in rents than large-space tenants. Learn more at yec.co. Additional resources on customer service in self storage: 6 steps to resolve customer conflict, Re-evaluating our views on customer service, and PR and crisis management: A comprehensive guide for managers. Taxes go up. Increasing real estate costs are just part of life. If rent is due by the fifth of the month and the late fee is $20, then the late fee can legally become $40 after the fifth of the next month if the renter has not caught up with payments. Nevertheless, industry analysts fear that this glut of new storage facilities will exceed demand in the short term, causing a decline in the decade-long high returns enjoyed by some of the largest players in the industry, including Public Storage and Extra Space Storage. In order to match this growing demand, real estate investment trusts (REITs) have poured an enormous amount of capital into constructing hundreds of thousands of new square footage. While other emerging players in the self storage industry compete by offering on-demand services by storing tenants' items in distant, less-expensive storage warehouses, traditional storage operators are also having to adapt by designing more visually appealing facilities and building further from population centers. If a current tenant goes to your website and sees that a new renter can pay less for the same size unit, they’ll surely be upset - and for good reason! Opinions expressed are those of the author. how to handle the potential flood of complaints, Revenue management: The short-term and long-term solution to your storage facility's value, 15 metrics every storage owner should be tracking, How to use your facility's occupancy rates to maximize profits, your facility's economic occupancy numbers, Re-evaluating our views on customer service, PR and crisis management: A comprehensive guide for managers, The complete guide to offering move-in trucks, Homelessness + self storage: How to be compassionate while preventing live-in renters, A 4-step guide to attracting the college student market, Jana Haecherl, Marketing Communications Specialist. … Consider raising student prices on a yearly basis before prime student rental season. Before you do anything, consider these factors: Web rates should always be more than or equal to the rate that current tenants are paying. Self Storage owners, keep your rental spaces clean. We understand that you are not looking for people who will rent living spaces, but spaces to throw their stuff in. Late fees, admin fees, raising rent, and putting in a showroom are other options. |March 28, 2018 First and foremost, arm your team with research about your competitors. That number has increased every year, and in 2018, nearly $5 billion was spent on new facilities, per U.S. Census Bureau data on private construction spending. You don’t have to increase everyone at once. and mingle with tenants. I use Extra Space Storage for 8 months. As baby boomers begin to downsize, the need for storage units is predicted to increase. Your self-storage investment has greater potential value for increased profitability if you offer products to sell in addition to the storage fees you charge. The easiest way to organize a price increase is to make it part of the yearly schedule. While their loyalty doesn’t make them exempt from rent rate increases, it’s a nice gesture to give them a small discount for their loyalty when compared to street rates for new renters. For example, adding truck rental can increase income a few thousand dollars on a self-storage facility. The self-storage industry is competitive. Plus I remember in Ca, if you late with payment 10 or more days, they have rights to charge $10, each 10 days. Whatever makes you better, be sure to have your elevator pitch prepared when customers come to you and say “well, maybe I’ll just go to Cheaper Storage Place Down the Road instead!”. Pointing out the ways in which the facility has improved during their tenure will give them tangible proof of the necessity of their rent hike. You don’t need to give tenants a lesson on inflation or explain the economy’s effect on small businesses. Rental Rates Typical rents of $0.50 up to $4 per sq. Bad weather makes for an ideal time to increase rates. Step one in dealing with complaints: Expect complaints. “But, an increase makes customers think, ‘Do I really need this? Self Storage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026) The Self Storage Market can be segmented by User Type (Personal and Business) and Geography. Self-storage facilities rent space on a short-term basis (often month-to-month, though options for longer-term leases are available) to individuals (usually storing household goods; nearly all jurisdictions prohibit the space from being used as a residence) or to businesses (usually storing excess inventory or archived records). Be strategic, using resources like your facility's economic occupancy numbers to make an informed decision. Tech startups that aim to disrupt existing industries must know defining industry trends and understand where the industry is moving. Thank a Vet! That isn’t to say you should ignore the complaints on the assumption that most of your tenants will stay. The easiest way to explain an increase is to time it along with a property improvement. This trend isn’t just important because it affects building costs and supply; it also affects occupancy and consumer prices. Young Entrepreneur Council (YEC) is an invitation-only, fee-based organization comprised of the world's most successful entrepreneurs 45 and younger. They also don’t want to rent a moving truck and freeze their toes off when it’s below zero and biting cold in January. Knowing how much and when to increase rent can be a delicate problem. If you raise everyone’s rent by, for example, 7% each year they’re at your facility, the increase won’t catch them by surprise and you’ll be better able to integrate your projected earnings from your price increase into your budget. In addition, over 5 percent of operators sell insurance at their facilities, a 1 percent increase over the past 1 months. Offering over 1,800 self storage facilities nationwide to accommodate household or business commercial storage with a variety of self storage unit sizes specific for your storage needs. Importantly, many of these laws create so-called strict liability offenses. While storage operators are attempting to adapt by building more attractive facilities with smaller footprints, the burden of paying for these improvements will still fall on storage unit tenants. Security is our top priority, includes Gate access, Fully fenced, well-lit, and constantly monitored security cameras. SelfStorage.com has 234 storage facilities in Vancouver. As can be seen in the chart, you would need to raise the monthly rent in this example by at least $6 in order to break even after the loss of a tenant. You may opt-out by. If you’ve recently taken over the property and some of your renters haven’t ever seen a rent increase, some of your long-term renters will be flabbergasted, and you’ll need to handle them with kid gloves. Get a fresh approach to rental-rate pricing and learn how a varied, percentage-based increase strategy can reduce move-outs. If demand is high enough, they may filter out old tenants in favor of acquiring new customers who will pay higher rent each month. 1) Give the move-in price, not the monthly rate. While this may not be the first thing you think of, it can be very useful when you’ve downsized, bought a new item of furniture, inherited some furniture from a relative, or are moving into a new home. View them. Even if it’s a small change, curb appeal is huge. When potential customers call your facility and ask for the price of your 10x10 unit, instead of simply answering, “The monthly rate is $99,” differentiate your facility by starting a conversation. Many tenants set their rent payments on autopay and forget their actual rent rate. © 2021 Forbes Media LLC. On the other hand, if you were to raise everyone’s rent by exactly 10%, the one with the large unit would be paying $15 more while the one with the small unit is paying just $3 more per month. Too much and too often could have your tenants racing to your competitors. You make money when you buy, operate, AND sell. Don’t let rate increases ruin the fun you have running your storage facility. Insurance The rental agreement on a storage facility must typically show any insurance protecting the stored property that is required by the renter. Between 45,547 (Self-Storage Almanac, 2019) and 60,024 (IBISworld, 2020). Jana is a marketing communications specialist living in Kansas City. Once again, every facility is different, so figure out what works best for you and your business. If you’re going to do a rate increase, consider the potential benefit of hiking rates up a little further. In New York, for example, the city recently signed a zoning freeze into law. Use tenant logic to predict the loss of tenants and control what you can to ensure for a successful rate increase. According to the 2019 Self Storage Almanac, the internet surpassed drive-by for the first time in 2017 as the largest source of tenants. Online channels will become the primary way consumers find storage facilities. Different customer base, self storage rent increase 1 percent increase over the past 1 months number using. Biting cold in January 2014 and has been completely revamped and updated for accuracy comprehensiveness! In and will not increase within your first year month than a Typical tenant in every! Facilities offer is furniture storage sugarman: Touchless rentals, remote operations Description! A zoning freeze into law 241 million was spent on mini-storage facility construction stress-free! A fun, on-site event of some kind ( like a barbecue or wine tasting! complaints! 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